Tik Tok is a highly beneficial social media platform and a powerful content and engagement engine that is searchable and incredibly perceptive. It is a versatile tool that can aid you in building your business, both as a consumer and content creator.
In todays video and blog post, we’ll be focusing on 4 reasons why you won’t want to miss out on the benefits of Tik Tok.
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1 | Endless Professional and Expert Tips & Advice
Tik Tok is searchable which makes it incredibly easy to access mini tutorials and highly recommended business creators, tips, tools and resources.
Step 1 – Access the “Discovery” feature, available from your user profile in the bottom panel.
Step 2 – Enter in your text into the search bar, in this example we typed in “social media growth strategy.”
Step 3 – Scroll through and select videos that most closely match what you are looking for – you can also use the filter to narrow down the results.
2 | Find and Create a Community
Many tik tok creators provide high value content, which results in a gathering of supportive and like-minded people. In addition to the helpful video content, you can also find insight, tips and recommended resources throughout the comment section. This is where many people start to cultivate a broader understanding of the topic being covered in the video. As you expand your interaction with Tik Tok content, you will naturally start to find a variety of communities that share your interests and experiences.
3 | Expand Your Organic Reach with Marketing
Tik Tok can be a very powerful way of reaching people who would benefit from your insight, knowledge, products and services. Tik Tok is not like other social media platforms. The algorithm can strategically work in your favor, resulting in exponential growth. One of the main paths to success on Tik Tok is to be authentic and provide high value content, tips, insight and/or resources.
4 | Nurture Life Changing Self Discovery
The Tik Tok algorithm is highly fine tuned. Over time it will make very perceptive video recommendations that can be life changing. It is common for people to discover new aspects of themselves and to find resources that aid them through incredibly difficult challenges. On this platform you can find Trauma Informed Therapists, Entrepreneurs, Artists, Business Advisors, Legal Experts, Thought Leaders, Activists, Advocates, Entertainers, Directors, Music Producers and much more.
Getting Started May Be Easier Than you Think
Tik Tok may feel intimidating, especially if you feel like the only path forward is by singing and dancing in a video that you are forced to publicly post to thousands of strangers. With great personal relief I am thrilled to tell you that the path to being successful on Tik Tok can be much simpler than you initially think. In fact, the most successful Tik Tok creators have harnessed the ability to be their most authentic selves, connecting with their audience in a real and meaningful way – through conversation, demonstrations, mini tutorials, vlogs and more.
Links & Resources
As you get started on your Tik Tok journey, check out these recommended Tik Tok creators who regularly provide high value advice on starting a tik tok business account:
- @lateilla – social media and business strategy
- @jacksonstips – tiktok growth and authentic connection / engagement
- @aronsogi – content creation tips (lighting, equipment, community building)
- @chooseyoursocial – content scheduling, creation and growth
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